West Cumbria Rivers Trust is an environmental charity dedicated to improving and protecting rivers, wildlife and natural habitats across West Cumbria, working closely with local communities to deliver long-term conservation impact.

George was approached to photograph the official launch of the Wilder Walkmill project at Walkmill Community Woodland — a milestone marking four years of conservation, restoration and community collaboration. The event brought together local residents, school groups and project partners to explore newly unveiled creative installations celebrating the site's industrial history and wildlife. Through candid moments, environmental detail and wider scene-setting imagery, the resulting images captured the connection between community, heritage and nature — creating a set of visuals used across the Trust's communications to showcase the project's impact.

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Since then, the collaboration has grown to include some of George's most distinctive work to date, including underwater photography documenting the Trust's team reintroducing freshwater mussels into Cumbrian rivers. He also covered the opening of the Distington watercourse walk, featuring a series of oak sculptures created by artist Daniel Weatheritt, marking another milestone in the Trust's ongoing conservation and community projects.