Tourism Whistler is a non-profit member-based marketing and sales organisation representing Whistler. They represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.
Their media team approached George for several raw format, 16:9 cropped videos of Black Bears in the spring of '23 to promote bear safety for the upcoming summer season. George also worked the Summer of '24 on a wildlife awareness project providing a range of content for social media purposes. The brief was to create images/videos for a particular selection of animals found in the Whistler region to help educate tourists coming to the area about the wildlife that can be found there. This included promoting ethical wildlife viewing and safety around animals such as Black Bears.